BRACH PARIS HOTEL

Paris needs no introduction. We've been many times. We know its streets, its classic cafes, its museums. But this time we decided to do something different: go without a rigid itinerary, without rushing, without must-see lists. We simply wanted to observe. To sit on a terrace and watch people go by. To wander aimlessly through Le Marais. To stop at shop windows that caught our eye. To experience Paris from within, not as tourists, but almost as locals visiting.

And for that, we needed the perfect base. A place that wasn't just a hotel, but a meeting point, an extension of the city itself. We found it in Brach.

A members' club with rooms

The first time you step through the door at Brach, you immediately understand that this is not your average hotel. There's something about the atmosphere—the mix of voices, the filtered light, the people moving between the lobby, the restaurant, and the sports club—that makes you feel like you've just arrived at some very exclusive place, to which you've been fortunate enough to be invited.
It's the work of designer Philippe Starck, who imbued every corner of the hotel with his unmistakable blend of influences. The decor is a journey in itself: Asian and African influences coexist with warm, natural materials—dark woods, marble, richly textured fabrics—and an art collection that adorns every surface. Paintings, sculptures, photographs, curious objects. It feels like the home of someone with impeccable taste and many stories to tell. Every hallway, every room has something to admire.

"You're not in an empty, silent luxury hotel. You're surrounded by stylish locals who are eating, laughing, and having drinks after the gym. It's that energy that makes it different."

The restaurant: eat well without effort

Brach's restaurant is open any time, any day of the week, and it shows. There's none of that coldness you find in hotel dining rooms that only come alive at breakfast. Here, there's a constant buzz: people enjoying their morning coffee with the newspaper, lively business lunches, quiet dinners in the soft lighting. The menu features honest, well-executed cuisine focused on quality ingredients, with that Parisian touch that makes even the simplest dishes seem like a stylistic choice. Having breakfast at Brach—with natural light streaming through the windows, perfectly brewed coffee, and freshly baked croissants—is one of those experiences that starts the day in the best possible way. And having dinner there on a Tuesday night, with the restaurant full of real Parisians, is something else entirely, and equally perfect.

The Sports Club & Spa: to move or not to move, that is the question

Brach boasts one of the most comprehensive and distinctive sports clubs we've ever seen in a hotel. It's not just a functional gym tucked away in the basement. It's a space with its own unique character: a lap pool with aquagym classes, a fitness area, and a spa that, after a long day of walking around Paris, feels like the best place in the world.

Why Brach

isn't for those seeking a traditional luxury hotel where silence reigns supreme. It's for those who want to feel part of something vibrant. For those traveling alone or with others who want a base that is an experience in itself. For those who care as much about what's outside as what's inside.

Our Parisian rhythm

As we mentioned, this time we wanted to take it slow. No rushing from museum to museum. Our 72 hours in Paris were a mix of very specific moments and plenty of free time to just wander.

  • MONDAY

    The hotel, the Trocadero, and a welcome dinner.
    We lived the first day completely at our own pace. We enjoyed Brach at a leisurely pace—the room, the spaces, that enveloping atmosphere—and then strolled to the
    Trocadero to see the Eiffel Tower. Although, if you ask us, the best views aren't up on the esplanade but right below, from
    Avenue de New York: the tower appears in its entirety, without crowds, with the Seine in the foreground. A perspective that very few people know and that we wholeheartedly recommend. For lunch, a real find:
    Le Bizetro, a very local and unpretentious restaurant where you can receive the welcome that Paris deserves. Snails, pâté, steak tartare, fries... exactly what you need on your first day to feel completely immersed in the city. In the afternoon, we went to the spa at the hotel and had dinner at Brach's restaurant with cocktails. A perfect Monday.

  • TUESDAY

    Monet, the Gardens, and Saint-Germain.
    We started at La Maison d'Isabelle with a morning croissant, and from there went straight to the
    Musée de l'Orangerie to be speechless before Monet's Water Lilies. Then came one of our favorite moments of the trip: a stroll through the
    Tuileries Gardens, sitting in its iconic green chairs and observing Paris. That time of doing nothing—just looking, breathing, feeling the city—was the best. And since we were there: those same chairs, those same water lilies... a few days later,
    Jonathan Anderson would sit in that very garden before presenting his Dior show, in which water lilies and frogs played a prominent role. We firmly believe he was inspired by us. (We laughed, but only a little.) In the afternoon, we visited the Louis Vuitton Art Deco exhibition and then got lost in
    Saint-Germain: its endless streets with terraces that stretch on forever, its designer shops, its relaxed and elegant pace. A stop at the legendary
    Café de Flore was a must, because some things are simply unmissable. Dinner was at
    Frenchie Bar à Vins: a genuinely Parisian atmosphere, good wines, fresh oysters, and small plates to share. The kind of dinner where time flies by.

  • WEDNESDAY

    Le Marais, Galerie Vivienne, and the Canal.
    Our last day, and we made the most of it. A light breakfast at Brach, then a taxi to
    Du Pain et des Idées, near the Canal Saint-Martin, for what is undoubtedly one of the best croissants in Paris—those with the dark, crispy, melt-in-your-mouth pastry. A stroll along the canal before venturing into
    Le Marais: wandering the streets without a map, letting ourselves be surprised by the facades, the old doors, the hidden courtyards. Stops at concept stores like Merci and the Passage de l'Ancre. Lunch at
    Chez Janou, booked and eagerly anticipated: a neighborhood classic with Provençal cuisine and a chocolate mousse that is, without exaggeration, something to remember. In the afternoon, a leisurely walk to the
    Galerie Vivienne—one of those 19th-century covered galleries that makes you want to live inside—was the perfect ending before catching a taxi to the airport.
What we take away from this trip isn't just pretty pictures or content for social media. We take away that feeling of having truly observed. The fabrics in the markets, the way Parisian women dress for shopping, the objects in designer boutiques, the interior architecture of an unpretentious bistro. All of that feeds into what we do. All of that ends up, in some way, in the jewelry we design.
And of course, we travel with our detachable MyCoolook pieces, jewelry designed to transform throughout the day: what in the morning is just one earring, by evening already has two or three more elements. Like the trip itself: it starts as one thing and always ends up being so much more.
DISCOVER MYCOOLOOK AT
CREA TU JOYA

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